Responsibilities

Creative Direction
Art Direction
Visual Identity
Storyboard

Recognitions

Over 30 schools, across 5 regions and 3 countries, including Taiwan, China and Macau participated in the event

Making sports easier

We believe in sports as the catalyst to the development of strong values and leadership qualities in young people and that is why we yearn to make sports a fundamental part of education. Through CHOXUE Invitational we empower a network of schools to organize competitions and get global exposure easily through our technology.

The strategy

At our early stage of entering China, HongKong and Macau market. We still need to focus on promoting our brand. Therefore, for our CX Invitational, I design a logo which is simple but catchy and easy-to-use.
Take basketball court as the design structure to strengthen the spirit of home-away game. And use “i” to tell our Invitational values.

" i "

identification - We bring them online and build team profile to help them establish their school team identity and reputation
invitation - We value invitation not competition
interaction - Cross cultural exchange and professional skills exchange.