A PEN HAS A NAME

Explore the possibility of imagination without the name we had in mind

Services

Creative Direction
Art Direction
Visual Identity

Deliverables

Guidelines
Stationary
Photography
Web

Breaking the stereotypes

In this collection “A Pen Has A Name”, I want to explore the discrepancy and the gap between what is perceived at first glance and the power of not assuming the obvious. Through a series of pen close ups paired with their context, it portrays the backstory of each pen user. With that perception, I randomly pairs a title with each photography. This breaks down the stereotype and trains the mind to re-examine what stereotypes we may have had and to rethink the possibility of imagination without the name we had in our minds.