CHOXUE

A startup dedicated to making sports a part of education in Asia

球學 CHOXUE ( Qiu Xue ) is a sports education company which aims to make sports a part of education in Asia. We aspire to change attitudes in Asia cultures which have a chasm between athletics and academics through our technology.

Responsibilities

Brand Value proposition
Creative Direction
Art Direction
User research & Market research
UI/UX

Deliverables

Company pitch deck
Guidelines
Applications
Brand illustration
Prototype (Alpha&Beta)
User experience & User Interface

Recognitions

Co-worked with CEO on company pitch deck, successfully received 500k funding by Joe Tsai, co-founder and vice chairman of Alibaba Group

CHOXUE = Sports + Academies

Platform

A platform that allows :
organizers to schedule games; coaches to manage team and student-athletes to maintain their growth

Tools

We provide Broadcast and live stats tool to game organizers and coaches to have a better game experience and get more exposure

Invitational

We help schools form regional clan to play home-away games called Invitational. Which has a fair constitution and focus on culture and professional skills exchange

Renew The Brand

Create a flexible logo which also makes symbol and wordmark look connected is my goal for this redesign project.

CHOXUE is a company with 15-20 employees. But they all have different views on their business value. I sat down with their funding team to help organize and clarify their brand values. I launched the brand guideline on my second month there and informed the importance of making the brand audit consistent at our early stage by developing the presentation templates and guide for the team to help shape design as a part of our company culture.

The APP

A Platform that has schools, teams and games data

User Flow

We developed the user flow for coaches, which is the main user at our early stage, to easily find their team’s news feed and schedule. Seamlessly get updated for their team’s stats, effortlessly interact with other schools’ coaches, and re-new his or her experience in a structured personal profile.

Conducting focus group, one on one interview and the design sprint

Meet Our Users

CHOXUE aims to change the sporting culture in Asia. We start from approaching the decision-maker: principals and parents and coaches to use our tools also join our clans to play our games. Those data directly upload on our platform which also supports us to build players profile and bring them into our ecosystem.